Boland
Millions in revenue for the largest B2B supplier of party apparel
Results
Boland chose Redkiwi to make their extensive catalog of party supplies accessible online for business customers, including specific pricing, payment, and shipping agreements. Redkiwi implemented a tailored Magento platform to deliver a seamless online purchasing experience. Business customers benefit from personalized pricing, flexible payment options, and customized shipping solutions. The result? An efficient and optimized purchasing process, enabling Boland's business clients to easily place orders and meet their needs.
Bewijslast
Innovation in a conservative industry
In a traditional industry, convincing people to place orders online can be challenging, as they are often accustomed to ordering via phone or email. That’s why we focused on user-friendliness and added B2B-specific features, such as enabling users to populate their shopping cart using CSV/Excel files and manage multiple wish lists.
A B2B platform seamlessly integrated with ERP
It was crucial for inventory and pricing information to be clear and quickly available. Moreover, this information had to be accurate in real time to prevent double ordering of stock. Pricing details also needed to remain secure, ensuring customers only see their own agreed rates. To achieve this, we integrated the platform with Kerridge (formerly Unit4), retrieving real-time data directly from the ERP system. This ensures that accurate, up-to-date information is always available on the website.
A long-term partnership
We’ve built a sustainable partnership with Boland. Each year, we analyze trends, opportunities, and developments to strategically enhance marketing, UX, and technology. This enables us to drive Boland’s online growth while saving time on maintenance through process optimization and automation.
Grow with performance branding
Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.