Tomorrowland
Live today, love tomorrow, unite forever.
Challenge
Tomorrowland is a phenomenon. Uniting people all over the world. And we are proud to be a part of it. In a small and humble way of course. With strategic positioning, stories to tell, inspiring cultural values, online and offline content, and the inspiring pay-off "Live today, love tomorrow, unite forever.".
Results
Creating magical gatherings where the people of tomorrow unite forever.
An authentic inspiring brand story, complemented by activating communication.
Unite forever
How do you do that? Bringing together dance enthusiasts from all over the world? It's a matter of understanding the worldviews and unconscious desires of the target audience like no other. Connecting those insights to Tomorrowland's unique DNA.
That DNA and Tomorrowland's conviction are captured in the Book of Believe. A book that exudes a magical atmosphere and explains the origins of Tomorrowland, answering the why, how, and what questions for the target audience and its desires, needs and emotions.
Love Tomorrow
For a better future. Sustainability is deeply rooted in the DNA of Tomorrowland. With Love Tomorrow, Tomorrowland as an organization expresses its care and love for this planet. Love Tomorrow aims to inspire the people of tomorrow not only to exhibit good and sustainable behavior during their visit of a festival but also in their real lives, beyond the magic of Tomorrowland. The message, belief, and core activities of Love Tomorrow are presented in an authentic brand story.
Praise your cup
With the growing visibility of Love Tomorrow at the festival and Dreamville site in mind, we provided the design of some appropriate, positive, and activating communication tools in 2022. This includes a striking backpack for the collection of recyclable plastic cups that might otherwise end up as waste on the festival grounds.
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Grow with performance branding
Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.