Van Gils
No stitch. No story.
Challenge
The illustrious Van Gils. Dutch glory. We had the privilege of undertaking the repositioning for this splendid fashion brand. A new vision, brand story, campaign, and the development of POS materials.
Results
A nationwide campaign based on strategic repositioning.
Brand positioning
We are Van Gils. We are not role models. We are real men modeling our own life. We build our careers by winning business pitches, meanwhile finding the balance between work and life. We develop our road to success.
Always in style, always surprising, always with pride. With a smile and never too serious. Feeling surprisingly confident. These stories shape our personality. They make us interesting. They make us who we are. Who we want to be.
Assets
We developed it all. Online and offline in-store. A contemporary campaign tailored to the target audience. Based on storytelling. The brand no longer has its own stores. Fortunately, that wasn't due to the successful repositioning and campaign.
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Grow with performance branding
Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.