Verder Liquids
Simultaneous launch in 24 countries and 28 languages
Challenge
Verder Liquids, a global authority in pumps, had a bold vision: international growth without losing local relevance. However, their existing platform fell short of meeting modern user demands and supporting their ambitious growth plans. It lacked technical robustness, SEO capabilities, and the flexibility to combine a consistent brand experience with local adaptability. Redkiwi rose to the challenge, developing a solution that is both functional and distinctive.
Results
24 countries, 28 languages
10% increase in organic clicks
168% increase in quote requests
Growth without borders
Our approach revolved around one fundamental question: how do we connect a global brand with local needs? This led to the creation of a digital ecosystem where technology and strategy come together. An innovative design system, fully aligned with Verder Liquids' core values, delivered a modern and recognizable look. At the same time, we implemented an integrated pump module – a unique feature helping customers worldwide find the right products in their own language and with local contact points.
Global consistency, local flexibility
Launched simultaneously in 24 countries and 28 languages, this project stands as a textbook example of digital precision. The new platform features a centralized management hub, enabling Verder Liquids to maintain global consistency while empowering local teams to respond to regional market dynamics. This balance between global and local ensured a strong brand identity while enhancing the user experience for both customers and the brand itself.
Measurable impact, tangible growth
The results speak for themselves: quote requests increased by 168%, conversion rates rose by 164%, and organic traffic grew by 10%. These impressive figures were achieved through an advanced SEO strategy, continuous performance optimization, and an always-on advertising strategy supported by tailored video content. The platform now serves as both a digital showroom and a powerful tool for lead generation and customer service.
Pump it louder for future-readiness
This digital transformation has positioned Verder Liquids as an innovative leader in a traditional market. The new platform combines a distinctive brand experience with technical sophistication, benefiting both customers and internal teams through a user-friendly environment. This project demonstrates how a smart, creative, and technically advanced approach can transform a global B2B brand into a digital frontrunner. Together with Verder Liquids, we not only strengthened their brand but also solidified their ambitions.
Grow with performance branding
Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.