Data insights & CRO

Branding for new or existing brands, services, and products

Data as fuel for your growth engine

By continuously analyzing website data, you can improve control and create value. It is essential for this purpose that your data is easily analyzable, so that everyone in your organization understands what is happening. We set up dashboards and provide monthly reports on the most important data insights; establish a basic setup in Google Analytics; or develop a comprehensive measurement plan or CRO program.

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Basic GA4 setup

We set up Google Analytics and Google Tag Manager with basic tags, triggers, and custom tags. We also handle the cookie notification setup, configure remarketing audiences, and activate conversions. Trust our expertise for accurate data collection and detailed analysis of your website visitors.

Dashboarding

Our dashboards provide clear and powerful reports through Looker Studio or Power BI. They offer insights into key KPIs and the performance of your digital marketing activities, enabling you to make informed decisions. Designed for both management and operational purposes.

CRO program

Our CRO program improves your website and increases conversions by analyzing user behavior, identifying pain points, and implementing improvements. We formulate hypotheses, conduct pre-tests, and continuously monitor tests to drive ongoing optimization.

Data insights program

With our Data Insights program, you receive in-depth monthly insights into your data. We analyze trends, report on KPIs and objectives, identify opportunities, and provide recommendations to strengthen your marketing strategy and achieve better results.

Measurement plan

We assist you in creating a measurement plan that aligns with your organizational goals. We translate business objectives into website objectives and KPIs, provide insights into touchpoints and audience segmentation, identify necessary tools, and determine next steps. Make data-driven choices and optimize the performance of your digital channels.

Server-side tagging (implementation)

Our server-side tagging implementation enables more advanced and flexible data collection. It allows you to implement custom tracking configurations and gain more control over the data you collect. This ensures your website retains re-marketing capabilities after May 2024.

Lukas Roeling
Digital strategist

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Grow with performance branding

Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.

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