AI for improving your business strategy

Key takeaways from our AI Redtalk

Technology

02.10.2023

Redtalk about AI

Redtalks, a core component of our Redkiwi Academy, take place quarterly at the office. During Redtalks, in-depth insights about market developments and strategies are shared. Every quarter is an opportunity to learn from experts, analyze trends, and understand their impact on organizations.

The most recent Redtalk was focused on AI. AI has gained exponential popularity in recent years and is now essential in our daily lives. It offers benefits such as efficiency, productivity, and innovation. Machine learning algorithms help analyze large amounts of data for quick insights, enabling organizations to make better decisions. In today's business world, AI is a powerful asset.

Missed this one? No problem, because we have compiled the key takeaways for you. In this blog, you will discover some practical insights for a successful integration of AI into your business operations.

With AI knowledge, you have an advantage

It is essential to familiarize your team with AI through workshops and understanding of AI capabilities. As AI becomes increasingly prominent in all sectors, this makes your organization future-proof and ready to reap the benefits of AI. Enhance AI proficiency with regular workshops, seminars, and training sessions, and direct employees to online platforms, courses, and books for in-depth AI knowledge.

Below are three essential books listed to expand your knowledge:

  • On Intelligence door Jeff Hawkins
  • Life 3.0 door Max Tegmark
  • Scary Smart door Mo Gawdat

Applications of AI and Updates

Large platforms are expected to acquire and integrate smaller tools. An example of this is the introduction of Microsoft Copilot, a new AI tool designed by Microsoft to enable more efficient coding for developers. The integration of this AI tool reflects how large platforms are increasingly incorporating smaller AI tools into their offerings. Pay attention to the tools your organization already uses and stay vigilant for updates and AI applications to fully harness AI benefits.

Recent Developments in AI

The evolution of AI is happening at a rapid pace, and making exact predictions can be challenging. By staying constantly updated on the latest developments and adapting to changing technologies, you can keep your knowledge up to date and refine your skills. This way, you can ensure that your business or organization can take advantage of emerging opportunities and technologies to enhance your business projects. This can lead to improvements in efficiency, cost savings, and competitive advantages.

What are the Risks of AI?

It is crucial to acknowledge the limitations of AI. Texts generated by Language Models (such as LLMs) are not always factually accurate. LLMs are pattern-recognition engines that take educated guesses at the best possible next step in a sequence, sometimes resulting in fabricated information, known as "hallucination." For example, they can generate fictional numbers, names, dates, quotes, and even hyperlinks or entire articles. Always keep this in mind when using AI technologies. Learn more about the causes of these risks in this article.

Jasper Verbunt
CEO & Founder

Curious about AI possibilities for your organization?

Contact Jasper

Connect with Jasper Connect with Jasper

Grow with performance branding

Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.

Read more Grow!