Boost your online visibility with Channable

What is feed management?

Feed management is the process of managing and optimizing your product data to sell products on various platforms such as Amazon, Bol.com, Google Shopping, and more. It allows you to enhance the visibility of your brand, company, products, and services. Ultimately, it boosts your return on investment (ROI) and improves your return on advertising spend (ROAS). Unfortunately, each platform has its own requirements when it comes to product data. Without a feed management tool, you would waste a lot of time and effort.

Channable automates e-commerce activities

Channable provides the solution. By connecting it to your webshop, you can easily import products into Channable. Using pre-built templates based on the specific requirements of each channel, you can create your feeds. You can optimize your feeds using if-then rules. For example, you can quickly filter out specific products that you don't want to advertise or add additional information using these rules. Therefore, Channable acts as a link between your webshop and the channel where you sell your products. You have a choice of over 2500 marketplaces, comparison sites, and affiliate networks.

Optimizing ROI and improving ROAS

Channable not only saves you time but also helps your organization optimize ROI and improve ROAS. This is made possible through several features:

• Quality checks: Once your feed is set up, you can use the quality check feature to identify which products, fields, and values require extra attention to improve sales performance.
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• Channable Analytics: Once your feeds are live and you start generating traffic and data, it's important to analyze performance. Channable can be integrated with Google Analytics, allowing you to combine analytics data with product information and make strategic decisions regarding product and channel performance.
  
• SEA tool: In addition to feed optimization, Channable can be used for building SEA (Search Engine Advertising) campaigns. The SEA tool enables you to create automated campaigns, ad groups, ads, and keywords for Google Ads and Microsoft Advertising. With dynamic templates, you can create hundreds of unique text ads. This is particularly useful if you have a large product inventory or if the information in your feed changes frequently.
  

Is Channable relevant for my business?

Whether you're in a rapid growth phase or have a large product range, data feed management should be implemented in your digital marketing strategy in 2023. Channable helps you optimize your product feeds for the channels where you want to advertise, improving your customer relationships and increasing conversion rates.

Are you ready to take this next step? Redkiwi is ready to assist you in increasing the online visibility of your products.