Marketing for distinctive brands
With the Distinctive Growth Model
12.01.2024
Distinctive marketing
How do you make sure you stand out among the competition and truly differentiate yourself? The Redkiwi Distinctive Growth Model gives you the right roadmap to overcome this challenge. To address this challenge from all angles, our model is built from four essential building blocks: strategy, creativity, technology and marketing. By giving sufficient attention to each block, communication activities contribute to the desired results. Today we put Marketing in the spotlight.
Marketing
With marketing, you make sure your brand works as efficiently as possible. Therefore, the right growth engines should not be missing from communications. Effective marketing ensures that your brand is not only physically available, but also makes a lasting impact.
Think in concepts
Want to boost your brand and effectively share your story with the world? Then it's time to translate your content and story into powerful campaigns. A clear campaign concept is essential for this. Start by formulating your big idea, create a recognizable communication banner and a catchy campaign slogan to grab attention. Then develop a clear campaign architecture and translate it into creative texts and visuals that bring your concept to life visually.
Increase your mental and physical availability
Always-on
Want your brand to be constantly in the spotlight across all channels? Realizing an Always-on approach becomes easier with the See, Think, Do, Care model. With this model, you lay the foundation for a consistent and personalized message that can be delivered to potential customers at any time. This not only increases your brand awareness, but also keeps you in constant contact with your target audience, allowing your brand to make a lasting impact.
Situational Awareness en Share of Mind
In addition to brand awareness, situational awareness is crucial. It is not only about potential customers being familiar with your brand, but also about them thinking of you when the purchase decision needs to be made. Increase your Share of Mind in ads by associating your brand with relevant situations in the customer journey. Make sure your brand stands out in the consumer's mind during buying situations.
Optimize your digital findability
Achieve digital growth with a distinctive search strategy. Tailor your digital findability to the needs of your target audience and your company's position in the market. Within the realm of SEO, it is crucial not only to optimize keywords, but also to properly understand the intentions and context behind search queries. Adjusting content and website structure based on these search intentions is essential to providing an optimal digital experience. Ensure additional success through competitor strategies. Know what your competitors rank for via Google so you can strengthen your SEO position.
With a KPI framework & dashboarding
Create measurable goals and place them in a KPI framework to maintain oversight and avoid data overload. Make sure your KPI framework is customer-centric and make data-driven choices to optimize the performance of your digital channels.
Get quick insight into all your data using dashboards. Our dashboards show the status of your set KPIs and the performance of your digital marketing activities, allowing you to make informed decisions. Data-driven.
Grow with performance branding
Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.