No sales or too few quality leads?
Then your website isn't doing its job.
12.07.2023
A killer User Experience (UX) makes the difference between a forward-thinking company and a digital dinosaur. The new online generation craves smooth, fast, personalized, and "smarter-than-you" experiences. They want to find what they're looking for instantly, or even better, receive relevant suggestions they hadn't even thought of. Your website or app needs to get inside the user's head and predict their preferences. If you don't meet their expectations, you lose the user, sales plummet, and you end up hopelessly behind the curve.
So, what's the plan? Invest love, time, and money in UX! Embrace a customer-centric approach and watch your key performance indicators (KPIs) skyrocket. Why? It's simple. Investing in your customers is sowing the seeds of success. Without customers, there's no business. We'll give you four hard-hitting facts about the ROI of UX:
Fact 1
Understanding the ROI of UX
Let's be honest, a poor UX is a business killer. It not only ruins your customers' online experience but also has a negative impact on your team and sales. BUT, there is hope. Cutting-edge UX can transform your company. Think improved numbers, happy customers, and a more productive team.
A good example of UX is when you visit an e-commerce website and are immediately greeted with a clear and simple navigation structure, making it easy to find what you're looking for. The product images are high-quality and can be enlarged to view details. Additionally, the checkout process is streamlined and intuitive, with clear steps and feedback to show your progress. Finally, the website provides useful tools such as filters and search options, allowing you to browse the offerings quickly and efficiently. These factors contribute to a positive user experience.
Less favorable UX? Imagine using a mobile app where the key features you need are buried deep within various menus, requiring significant time and effort to find. Moreover, the buttons and text are so small that they're difficult to read and tap on a small screen. Additionally, error messages are unclear and provide no helpful information to assist you in troubleshooting. Overall, this leads to frustration, confusion, and an inefficient user experience.
Fact 2
What about the money?
Now it gets interesting. What about the tangible results? Isn't UX just a fancy term for a bottomless pit? Wrong. Forrester research shows that every euro invested in UX returns 100 times more! Companies that take design seriously grow faster than their competitors. They have designs tailored to users' needs and desires, based on the customer journey. And there are plenty of success stories where UX has driven significant revenue growth. For example, Redkiwi helped Babboe generate 41% more revenue by improving the customer journey in their webshop.
Fact 3
Boost in customer satisfaction and retention
Customer satisfaction and UX go hand in hand. By improving your UX, you elevate customer satisfaction and retention. A smart UX that connects various channels even leads to greater customer loyalty. And yes, that means customers come back. Consistent user experience across all channels is crucial. That's why you need to invest in UX to enhance user interaction and engagement on all channels. The result? Higher conversions, happier customers, and better ROI.
Fact 4
Improved productivity and efficiency of employees
A better UX not only impacts customers but also your team. If your own people struggle with your software or interface, they can't perform their work effectively. Involve your team at every step of a UX project to ensure that the redesign meets their needs. This makes them more efficient, productive, and happier. As a result, a good UX also leads to better and streamlined service for your customers.
The sweet profit of UX
A website that provides smooth, seamless experiences puts your company in pole position. The ROI of UX means more revenue, increased customer satisfaction, and higher team productivity. Moreover, it makes you more resilient to competitors who don't invest in UX. So, use UX as an investment in your customers and your team. And remember, the more you invest in UX, the more you benefit. At Redkiwi, we have ample experience in this regard, serving both B2B and B2C brands across a wide range of industries.
Rise to the challenge with us, invest in UX, and soon you'll be writing your own story of successful revenue growth! Want to learn more about our UX-approach?
Curious about our creative strategic approach?
Then, please contact us.
Grow with performance branding
Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.