Strategy

Driven by AI

From ambition to blueprint

Growth starts with ambition. Healthy ambition. At Redkiwi we believe in sustainable growth. Growth that does not come at the expense of everything else but creates positive impact. Impact on profit and loss, on the environment and on all stakeholders. At Redkiwi we design a strategic model that provides direction for sustainable growth, sharpens choices and increases impact.

For this purpose we have a dedicated department called Strategy driven by AI. Here we design AI driven digital growth strategies, business models and future proof platforms that help organizations grow. We work from data, insight, structure, vision and experience. Perhaps the most important factor of all.

We believe that strategy is not an abstraction but a design. A blueprint for sustainable growth.

The power of a strong business model

In a market where change is the only constant, you need more than a good idea. You need a vision, a business model and the ability to stand out. A strategy that helps your brand grow, stay relevant and remain adaptable.

Our strategists combine brand thinking, market analysis and business logic with AI technology. In this way we translate ambition into action and data into direction.

Where intelligence meets creativity — and growth becomes measurable.

Redkiwi Strategy Brand Audit

Strategy and brand audit

A strong strategy starts with knowing where you stand. With our strategy and brand audits, we map the effectiveness of your business model, brand and marketing efforts: from positioning and brand perception to digital performance.

Through AI-driven analysis of data and sentiment, we uncover growth opportunities faster. This way you discover not only what works, but above all where the potential lies.

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Redkiwi Brand Strategy storytelling

Brand positioning

A brand that stands out in the market and in the minds of its audience starts with a story that resonates. We help organizations formulate their brand story: who you are, what drives you, why you do what you do, and how that connects to the desires and emotions of your audience. We do this using storytelling models and Jung’s archetypes.

With AI tools we analyze market dynamics and audience behavior, allowing us to test, refine and predict positioning. This creates a brand story that is both credible and future-proof.

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THE POWER OF STRATEGY THE POWER OF STRATEGY THE POWER OF STRATEGY THE POWER OF STRATEGY THE POWER OF STRATEGY THE POWER OF STRATEGY 
Redkiwi Strategy Marketing plan

Marketing plan

A good marketing plan is not a document, but a roadmap to results. With our Go-to-Market Playbook, we define where to play and how to play the game, from audience strategy to channel selection.

By leveraging AI prediction models and market data, we can plan campaigns more effectively and optimize them in real time. This way you get more return from every effort.

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Redkiwi Digital Strategy

Performance strategy

Successful brands do not grow on intuition, but on data, design and technology. Together we create digital performance strategies that make your brand agile and prepare it for scalable growth. From SEO, SEA, CRO and advertising to e-commerce, SaaS and omnichannel marketing.

AI helps us recognize patterns before you see them. We use algorithms to predict customer behavior, improve journeys and accelerate decision-making. This allows you to make smarter choices and achieve faster growth with sustainable impact.

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Growth at the core

Just like in our other areas of expertise, we approach strategy along three growth pillars. With AI as an accelerator, we can apply these pillars faster and smarter, focused on measurable growth.

  • Penetration for increasing market share. We design propositions and platforms that unlock new markets and enhance visibility.
  • Frequency for repeat purchases. We develop strategies that activate customers and encourage repeated interactions.
  • Average order value for higher repeat purchases. We create value by embedding brand loyalty in every digital touchpoint.

Featured partners

Optimize your email marketing easily and effectively

Smart automations, personalized emails and integrations for growth

Discover new opportunities through new leads

Build your ideal online store with a Shopify SaaS CMS

Increase your customer retention and sales

AI as your strategic compass

AI is not an addition to strategy; it drives strategy. We use it as an engine for innovation, efficiency and intelligence. This way, we design not only what works, but also why it works, for whom, and what it delivers.

  • AI-driven agents

    for content, commerce and service, automating business processes and enhancing customer interactions.

  • Ethical guidelines

    formulated so that growth goes hand in hand with transparency, reliability and brand trust.

  • AI-integrations

    that deliver not only operational value but also strategic insights.

  • Datamodels

    that recognize trends and behavior patterns before they become visible. This allows your brand to act proactively rather than reactively.

Strategy as both vision and department

At Redkiwi, Strategy forms the strategic heart of our AI driven agency. We turn ambition into growth with our expertise in engineering, seduction and performance. We also provide guidance on accessibility, data security, AI ethics, digital transformation and platform selection, always with a focus on scalable, sustainable growth.

At Redkiwi, we believe that growth starts with healthy ambition and that sustainable growth is achieved through a solid strategy and a fitting business model. Growth does not happen by chance. Together we build the blueprint for your digital future. And we do this with vision, speed and confidence.
Reinoud Wolff, CSO and CCO of Redkiwi, also serves as head of Strategy.

AI cases

Frequency Penetration Avg. spend
477%

growth in followers

Esbjaerg

Creative with AI

  • Branding
  • Advertising
  • AI
  • +1
Frequency Penetration
13 Years

growth as partners

RET

AI as an accelerator in the travelers' journey

  • Website
  • UX/UI
  • Accessibility
  • +1
Penetration
168%

Growth in quote requests

Verder Liquids

AI as a driver of international growth

  • Digital strategy
  • Branding
  • Technology
  • +1
Tomorrowland header

Tomorrowland

Live today, love tomorrow, unite forever.

  • Brand strategy
  • Content
  • Offline marketing
Reinoud Wolff
Chief Commercial Officer

Interested in our unique strategic approach?

Then, please contact us.

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