Overwhelm any market with a solid plan
Utilize all facets of the marketing plan
Where and how to play
Where to begin? As a busy professional, you don't want to spend months creating a marketing plan because time is money. However, developing a good and comprehensive marketing plan requires significant work. That's why we're here to help. With the Redkiwi Go-to-market Playbook, we cover all aspects of a powerful marketing plan that can lead to desired results. The Playbook guides you on where to play as an entrepreneur and how to play the game. It helps you apply marketing theories to your business.
A marketing plan consists of various components, from setting goals to understanding your target audience and determining your pricing and product strategy. We already have the framework in place to accomplish these steps. We always start by defining the target audience. Who do you want to reach with your campaign? How does that person perceive the world? What is their lifestyle? The better you understand your target audience, the better you can reach them both online and offline and truly resonate with your message.
Also, consider the customer journey: the path your customer takes to ultimately convert by purchasing your service or product. In an ideal world, it's straightforward: see the product or service, buy it, use it, and continue using it. Job done! But in reality, it's not that simple. Therefore, map out the customer journey in detail and step by step. Think about what your customer says, thinks, feels, and does, and what information they need at each stage (and through which channel).
Strategic planning
Once you know who you want to reach, it's time to think about the right strategy. Are you targeting a new audience with your product or service? Do you want the existing audience to use your products more frequently or extensively? Or are you aiming for innovation through diversification by introducing a completely new product? To ensure effective message dissemination, you must first put the message on paper: the big idea. That catchy sentence or strategic hook that creates stopping power. Then, with a campaign concept, you develop a campaign architecture to determine the sub-stories you can tell about your product or service.
Let's mix it up with media
You know your target audience inside out and you know exactly what you want to communicate. Now it's time to consider the use of various media: a cross-media mix. Our specialized Digital Marketing team can provide optimal guidance in this regard. We can customize the Media Plan to include offline communication as desired. We'll also discuss setting and measuring campaign objectives and the recommended campaign budget. Everything to ensure you can enter the market successfully!
Curious about our unique strategic approach?
Then, please contact us.
Or would you prefer an agency pitch presentation?
We are also happy to meet in person.
Grow with performance branding
Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.